Archive for the ‘headlines’ Tag

write headlines

I am watching a movie. Battle Beyond the Stars. it was released in 1980, and it kinda combines Dune, Star Wars and The Magnificent Seven. it stars no one I’ve ever heard of, and the inimitable Robert Vaughn — who was in The Magnificent Seven, as a matter of fact! how about that.

now, I know what you’re thinking: with a recipe like that, this flick must be great, right? it must be. well that’s what I thought, too. but oh, if only that were so.

because no. it is terrible, and that’s a bummer. what the hell is Robert Vaughn doing here anyway? I kind of assumed that the man fell on hard times — he even turned up doing television spots for an ambulance chaser a few years back — but I didn’t know he was slumming as far back as the early eighties. it could be that I’m not as caught up on Robert Vaughn’s filmography as I would have believed. so please forgive me. there’s only so much time in the day.

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I got a formula down

a couple years ago, I got a headline into the Progress that read “Man suffers gut wound.” I was very pleased with it — it was to the point; nice, tight; had “gut” in it. really, all the pieces were there.

this is all to say: after effectively spending four years of my life slacking off, barely getting paid and writing headlines, I appreciate an amusing headline — or “hed,” in industry parlance for all you copy-editor groupies out there — when I see one.
so here’s a headline I just stumbled upon on ESPN dot com: “Ray Lewis says crime will rise if season lost.”

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